How it all started
I started building and supporting local businesses early on, initially alongside my wife while she ran a retail business in Sandgate, Australia. I've always had an entrepreneurial mindset, and after graduating from podiatry at Queensland University of Technology, I knew I wanted more than clinical work alone — I wanted to help healthcare practitioners and service providers succeed.
Pretty quickly, I noticed something. Health professionals deliver excellent care, yet many have hundreds — sometimes thousands — of satisfied clients, with only a handful of feedback to reflect that work. The challenge wasn't the quality of care — it was the absence of a respectful, ethical system for inviting clients to share their experience if they wished to.
Towards the end of my time in clinical practice, I could clearly see the need. Practitioners wanted a way to gather feedback that respected professional boundaries — no in-session requests, no pressure, no repeated follow-ups. Just a single, thoughtful invitation that clients could accept or ignore entirely.
With TrueBlueReview, you're not working with a large corporate software company. You're working with a family-run business and a small, dedicated team — one that understands the ethical considerations unique to healthcare and allied health settings.
I lead the company hands-on, focusing on building tools that align with professional standards while supporting practitioners every step of the way.
Our mission is simple: provide ethical feedback infrastructure that respects both practitioners and clients — giving you full control over if, when, and how invitations are sent.