Last updated: 22 February 2026
This Privacy Policy for TrueBlueReview.com.au ("TrueBlueReview", "we", "us", or "our") describes how and why we may collect, hold, use and disclose ("process") personal information when you use our website and services (the "Services"), including when you:
Questions or concerns? Reading this Privacy Policy will help you understand your privacy rights and choices. If you do not agree with this Policy, please do not use our Services. If you have any questions, contact us at contact@TrueBlueReview.com.au.
This summary highlights key points from this Policy. You can read more by scrolling to the relevant section headings.
What personal information do we process? We may process personal information depending on how you interact with the Services, what you choose to do, and the features you use.
Do we process sensitive information? We generally do not seek to collect "sensitive information" (as defined under the Australian Privacy Act). However, customer lists and communications content you upload may contain information that could be sensitive in some contexts. Please avoid uploading sensitive information unless it is necessary and you have the right to do so.
Do we collect information from third parties? We may collect limited information from third-party platforms and service providers you connect to the Services (for example, certain Google services or CRM integrations, where enabled).
How do we process your information? We process information to provide and administer the Services, manage accounts, send communications (including review requests on your instructions), provide support, improve the Services, maintain security, and comply with legal obligations.
When and with whom do we share information? We may share personal information with trusted service providers (like hosting, analytics, email/SMS delivery, payment processing) and where required by law.
How do we keep information safe? We use reasonable technical and organisational safeguards, but no system is 100% secure.
What are your rights? You may have rights to access and correct your personal information, and to make complaints. Additional rights may apply depending on where you are located.
How do you exercise your rights? Email contact@TrueBlueReview.com.au.
In short: We collect personal information that you provide to us.
We collect personal information you voluntarily provide when you register for an account, purchase or subscribe, contact us, configure settings, connect integrations, upload data, or otherwise use the Services.
Personal information may include:
Payment data: If you purchase or subscribe, payment processing is typically handled by a third-party payment processor (for example, Stripe). We do not store full card details on our servers where a third-party processor is used. Stripe's privacy policy is available at https://stripe.com/privacy.
Sensitive information: Under Australian law, "sensitive information" can include things like racial or ethnic origin, political opinions, religious beliefs, health information, and similar categories. We do not ask you to provide sensitive information. If you choose to upload data that contains sensitive information, you represent you are authorised to do so and that appropriate consents have been obtained.
You must ensure all information you provide is accurate, complete, and kept up to date.
In short: Some information (like IP address and device information) is collected automatically.
When you visit or use the Services, we may automatically collect:
We use this information primarily for security, service operation, analytics, and improvement.
Where you connect Google services (if enabled), our use of information received from Google APIs will be handled in accordance with applicable Google API policies and any permissions you grant. We only request and use Google-related data as needed to provide the connected functionality.
In short: We may collect limited information from third parties.
We may collect limited information from:
This may include business contact details, job titles, social links, and basic firmographic/intent data.
In short: We process information to provide, administer, improve and secure the Services, and to comply with law.
We may process personal information to:
In short: We process personal information where permitted under Australian privacy law and other applicable laws.
We process personal information on bases including:
Important for customers' data: If you upload or provide your customers' contact details, you are responsible for ensuring you have the right to do so and that you have obtained any required consents for review-request communications (including under the Spam Act 2003 (Cth) and other applicable laws).
In short: We may share information with service providers and in specific situations.
We may share personal information with:
Business transfers: If we undergo a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction.
Business partners: We may share limited information with partners where needed to provide a product/service you request, or with your direction.
We take reasonable steps to require third parties to handle personal information appropriately and securely.
In short: We may use cookies and similar technologies.
We may use cookies, pixels, and similar technologies to:
You can usually control cookies via your browser settings. If you disable cookies, some parts of the Services may not work properly.
Google Analytics (if used): We may use Google Analytics to understand how users interact with the Services. You can opt out via your browser settings or Google's opt-out tools.
In short: We may offer optional features powered by AI.
Some features may use artificial intelligence or machine learning ("AI Features"), for example assisting with drafting suggested review responses or automations (where enabled).
If you use AI Features:
Where you have account-level controls to disable AI Features, you can do so within your settings (if available) or by contacting us.
In short: We keep information as long as necessary for the purposes described, unless longer retention is required by law.
We retain personal information for as long as needed to:
When information is no longer required, we take reasonable steps to delete or de-identify it, unless retention is required by law.
In short: We use reasonable safeguards, but no system is perfectly secure.
We use reasonable technical and organisational measures intended to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. However, no online service can guarantee absolute security. You use the Services at your own risk and should use a secure environment and strong passwords.
In short: We do not knowingly collect information from children under 18.
The Services are not intended for users under 18. If you believe we have collected personal information from a minor, contact us at contact@TrueBlueReview.com.au.
In short: You may request access and correction of personal information we hold about you.
Under Australian privacy law, you may have rights to:
To make a request, email contact@TrueBlueReview.com.au. We may need to verify your identity before responding.
Marketing choices: You can opt out of marketing emails using the unsubscribe link or by contacting us. For SMS, you can use standard opt-out keywords (e.g., "STOP") where supported.
Some browsers offer "Do Not Track" signals. There is no consistent industry standard for responding to these signals, so we may not respond to them. You can control cookies through your browser settings.
We may use service providers that store or process information outside Australia (for example, cloud hosting, analytics, email/SMS delivery providers). Where this occurs, we take reasonable steps to ensure overseas recipients handle personal information in a manner consistent with this Policy and applicable privacy obligations, noting that different countries may have different privacy protections.
Mobile opt-in data: If you (or your customers, where applicable) provide a mobile number for SMS messages, we collect and store that number and associated messaging preferences for the purpose of sending relevant messages through the Services (for example, review requests, reminders, and service notices).
No selling of mobile data: We do not sell or rent mobile numbers. We may disclose mobile numbers to SMS delivery providers and telecommunications partners strictly to deliver messages and operate the Services, under contractual controls.
Opt-out: Recipients can opt out of SMS messages using standard opt-out mechanisms (for example, replying "STOP") where supported. Once opted out, we will suppress the number from further SMS messages through the relevant sending channel, except where permitted by law (e.g., confirming opt-out).
In short: Yes. We may update this Policy from time to time.
We may update this Policy as our practices change or to stay compliant with relevant laws. We'll update the "Last updated" date at the top. If changes are material, we may provide additional notice via the Site or by contacting you.
If you have questions or comments, contact:
TrueBlueReview.com.au
Email: contact@TrueBlueReview.com.au
To request access, correction, or deletion of personal information we hold about you, email contact@TrueBlueReview.com.au.
We will respond within a reasonable timeframe and in accordance with applicable law. In some cases, we may need to retain certain information for legal, security, or operational reasons.